Lotteria usa x txt —
Let’s eat together campaign
Project: Lotteria USA × TXT – "Let’s Eat Together" Campaign
Location: Fullerton, California (First U.S. Lotteria Store)
Role: Lead Graphic Designer & Content Strategist
Overview A high-profile promotional campaign marking the opening of Lotteria’s very first U.S. location in Fullerton, CA, in collaboration with K-pop group TOMORROW X TOGETHER (TXT). The "Let's Eat Together" campaign successfully generated massive fan engagement and localized brand awareness through a vibrant, youth-centric visual identity.
Key Contributions & Deliverables
Social Media & Digital Design: Designed a cohesive series of engaging social media posts—including custom typography, vibrant layouts, and polaroid-style artist features—to drive online virality and fan interaction.
Content Strategy & Direction: Conceptualized and developed detailed shotlists to direct the on-site photo and video capture of TXT, ensuring all digital marketing assets aligned perfectly with the campaign's visual narrative.
OOH (Out-of-Home) Advertising: Scaled the campaign's visual identity to design impactful outdoor advertising displays, amplifying brand visibility across the local region.
Merchandise Design & Production: Designed custom promotional stickers and directly managed the production and vendor sourcing process, delivering high-quality physical touchpoints for on-site visitors.
