CREATIVITY

EXPERTISE

I don't just design what people see.

I design what they remember.

Branding

Graphic Design

Art Direction

Industrial Design

ABOUT

헤드셋을 쓴 여성 프로그래머가 컴퓨터 앞에서 작업 중인 모습. 배경에 벽과 금속 구조물이 보임.

As a multidisciplinary designer blending Industrial Design and Brand Marketing, I orchestrate seamless experiences where space, content, and strategy meet. From viral digital communities to immersive NYC pop-ups, I translate large scale strategic thinking into high-impact cultural activations that connect global audiences.

Towords

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KODESH

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Designed to be different

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Towords · KODESH · Designed to be different ·

DESIGN Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    DISCOVER & STRATGIZE

    Uncovering core brand values and target audience insights to craft a sharp, strategy-driven campaign direction.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    CONCEPT & SPATIAL DESIGN

    Translating strategy into spatial layouts, key visuals, and immersive storytelling elements.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    INTEGRATE & EXECUTE

    Bringing pop-up activations and marketing assets to life through multi-channel design and detail-oriented production.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    DELIVER EXPERIENCE

    Finalizing touchpoints and event environments to create memorable brand experiences and maximum campaign impact.

  • "Minhwi brings a strong background in Industrial Design along with a growing interest in graphic design and marketing. This combination gives her a thoughtful and flexible approach to design work. She is creative, a strong problem solver, and someone who looks for clear and meaningful ways to communicate ideas through her projects."

    — Shujan Bertrand, Chair of Industrial Design

    California College of the Arts 

  • "Minhwi Kim is a natural designer whose gifts afford her a natural understanding of people’s needs in terms of design."

    —David Curiel, Industrial Design Senior Adjunct Professor

    California College of the Arts. 

  • "Miss Kim works hard in her attention to detail and how she tackles design problems."

    — David E. Gonzalez,  Associate Professor

    California College of the Arts

LET’S GET STARTED

"Ready to bring attention, detail, and spatial expertise to create unforgettable brand experiences."

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