Project: Nongshim Shin Ramyun – Wedding Surprise Campaign

Role: Lead Graphic & Experiential Designer

Timeline: April – June (3-Part Event Series)

Overview A unique experiential marketing campaign designed to bring unexpected joy to couples through Shin Ramyun-themed wedding surprises. I served as the sole lead designer for the entire campaign lifecycle, successfully executing three consecutive, bespoke activations over a three-month period.

Key Contributions & Deliverables

• Campaign-Level Design Ownership: Led the continuous visual design for the three-part event series, ensuring a cohesive brand narrative across all three weddings from April to June.

• Bespoke Event Branding: Successfully adapted a vibrant FMCG (Fast-Moving Consumer Goods) brand identity into an elegant, celebratory wedding context without losing the brand's core essence.

• Consistent Asset Production: Developed and executed all customized physical and promotional design touchpoints for each event, managing tight turnaround times between each activation to ensure flawless on-site integration.