Project: Beyond K-culture: Travel & Experience Korea

Client: Korea Tourism Organization (KTO)

Role: Project Manager & Lead Creative Director (End-to-End Ownership)

Overview A premium, high-value B2B networking and strategy event executed for the Korea Tourism Organization (KTO) to strengthen global partnerships and drive innovation in inbound tourism. I fully steered the project lifecycle from A to Z, acting as the primary proposal writer, event planner, lead designer, and post-event reporter while directing on-site execution teams.

Key Responsibilities & Deliverables

• End-to-End Project Management: Developed the initial pitch proposal, secured the KTO account, managed the comprehensive timeline, and directed the team and staff during execution.

• Experiential Program Curation: Programmed a multidimensional event flow—ranging from data-driven keynotes and tech-driven K-beauty experience zones to cultural performances and curated premium VIP gift packaging.

• Full-Scale Design Execution: Directed and designed all physical and digital event branding touchpoints, ensuring a premium, sophisticated aesthetic that aligned with the prestige of KTO.

• Sponsorship & Partnership Management: Successfully pitched and secured sponsorship prizes and goodie bag curations from global corporate partners (Korean Air, Delta, Asiana, Air Premia, Air Canada, Rejuran, Mixsoon, BANO).

• Post-Event Reporting: Conducted comprehensive performance analysis and authored the final outcome report detailing the event’s strategic impact.