Project: Shin Ramyun × KPop Demon Hunters On-Pack Launch Activation
Role: Lead Creative / Designer & Content Director
Overview A dynamic, culture-driven brand activation in Times Square, NYC, celebrating the global collaboration between Nongshim America and KPop Demon Hunters. The event successfully engaged Gen Z, attracting 5,000+ visitors and generating 9.7M+ media exposures.
Key Contributions & Deliverables
Spatial & Booth Design: Conceptualized and designed the interactive experiential booth and custom table covers to optimize the on-site visitor journey.
Digital & Print Graphics: Developed all large-scale and promotional visual assets, including Times Square DOOH screens, environmental banners, and promotional posters.
Experiential Touchpoints: Designed interactive photo-frames for visitor engagement and custom staff apparel to ensure a unified, high-energy brand presentation.
Content Strategy & Direction: Planned and produced detailed shotlists for short-form video content to drive post-event digital amplification and viral reach.
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