Project: @saerosoju Social Account
Role: Creative Account Manager & Content Strategist
Timeline: January – June (6-Month Dedicated Management)
Performance Highlights
Organic Audience Growth: Successfully accelerated social community growth, scaling the active follower base from 7K to 10.3K (a 47% increase) within the 6-month management window.
Campaign Virality & Reach: Driven by targeted giveaway events and optimized influencer content, significantly boosting overall engagement rates and brand impressions in the local market.
Key Contributions & Deliverables
Content Strategy & Production: Oversaw the full editorial calendar, leading the monthly content planning, visual concept creation, and graphic direction for social channels.
Meta Ad Management & Budget Optimization: Strategized paid ad campaigns by implementing a high-efficiency micro-budget boosting strategy (allocating $10 per high-performing post over 5-day periods), effectively scaling engagement metrics and converting cold audience reach into active follower growth.
Community & Giveaway Activations: Conceptualized and managed dynamic giveaway event series, streamlining operational compliance, user participation flow, and brand interaction.
Influencer Relationship Management: Coordinated end-to-end influencer marketing initiatives, handling recruitment, creative brief development, and monitoring content output to ensure strict brand alignment.
Followers (k)
Featured Case Studies: Top 3 High-Performing Content (Likes)
Featured Case Studies: Top 3 High-Performing Content (Views)
Key Takeaway
Content 01. Golden Hour Beach Lifestyle (2,387 Likes)
Visual: High-end aesthetic shot of Saero Apricot being poured at the beach during sunset
Content 01. Aesthetic Picnic Vibe (176K Views)
Visual: A highly shareable, sun-drenched outdoor picnic setup featuring Saero and curated finger foods
Content 02. Strategic Product Launch Graphic (1,692 Likes)
Visual: A sleek, celebratory typography-focused launch poster for "Saero Apricot"
Content 02. Relatable GRWM Lifestyle GRWM (77K Views)
Visual: A trendy, casual Get Ready With Me (GRWM) format connecting the brand to daily youth lifestyle routines
Content 03. Viral Content Benchmark (1,888 Likes)
Visual: A relatable, bright lifestyle photo featuring a local creator holding two Saero bottles outdoors
Content 03. Interactive Friend-POV Storytelling (82K Views)
Visual: A creative "phone-in-phone" frame showcasing a relatable hangout scene with the caption "gossiping over Saero"
Takeaway (Like Top 3): Proven capability to drive deep brand engagement and cultivate a loyal digital community through high-end lifestyle storytelling, authentic creator alignment, and sophisticated typographic launch assets.
Takeaway (View Top 3): Proven expertise in hacking Instagram’s algorithm and driving explosive organic reach by integrating the product into high-performing short-form video formats, such as aesthetic picnic scenery, interactive POV frames, and relatable GRWM lifestyle trends.