Project: Nongshim x CM 26

Role: Spatial & Graphic Designer (Lead Creative)

Overview: A comprehensive on-site brand campaign and experiential tasting activation executed at Campo Marte, Mexico City, during the 2026 FIFA World Cup. Designed to handle large crowds in a premium open-air venue, the activation successfully promoted Shin Ramyun to global sports fans through an immersive cultural and culinary experience.

Key Contributions & Deliverables

• Spatial & Booth Layout: Directed the comprehensive structural layout and spatial flow of the experiential brand booth to optimize high-volume food preparation and crowd handling.

• Equipment Branding: Developed and executed the full visual graphic design and vinyl wrapping for the on-site automatic ramyun-cooking machines, ensuring seamless integration with the brand identity.

• Experiential Touchpoints: Designed custom branded ramyun sampling cups for the live tasting experience, maintaining visual consistency down to the consumer's hand.

• Staff Apparel: Designed the official staff uniform t-shirts to establish a unified, premium, and professional brand presence across the venue.

press release